Media Scribbler

There are a ton of Olympic headlines coming out today related to NBC’s coverage, from controversy over lip-synching and Bela Karoli pronouncements proclaiming that China’s lying about their gymnasts’ ages to the fact that not only did 1.7 million people go online to watch Michael Phelps and his U.S. swimming teammates’ icredible relay win Sunday, but 1.5 million shared it, which is an incredible number for viral video.
But the best headline will make a difference long after the Olympics end — NBC unveiled a new tracking metric with their Sunday stats, which claim that 113 million viewers watched their …read more

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How do you know that a show has no chance of seeing light again? When your net fields the only original programming of the night besides the Olympics and comes in third.
Obviously, NBC crushed everyone else under the weight of the pure muscle of the U.S. men’s Olympic swimming team, averaging 29.95 million viewers with a 17.6/28 share and a 10.2/27 in the key demo.
The weakest half-hour for the Olympics was at 8, when it was up against a repeat of “The Big Bang Theory” and “High School Musical: Is This Show Over Yet?”. It only had a 24.43 million …read more

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Wondering what effect the Olympics are having on everyone else? Here’s the past two nights’ basic breakdown by net, via the Programming Insider.
Network Averages for Sunday
                                                        Household Adults 18-49
Rtg/Share  Rtg/Share     Viewers
—————————————————————————————
NBC (8:30 p.m. to 11:00 p.m.)     14.0/26     7.7/26         24.079 m
CBS                                                      …read more

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So, what did you think of the Olympic Opening Ceremonies Friday in Beijing? Did you find them cool and moving, or basically a collection of funny cliches, or an international disgrace?
If you look at what people have said over on Twitter the last two days, opinions are completely random, and a picture over at Kids’ Health Notes is a prime example of the details that people caught.
The one thing that is indisputable is that people watched, and it’s become a two-year tradition for Americans to sit down and enjoy them in our own ways. And if you think of …read more

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