Media Scribbler

Even if fans of the Jonas Brother are still smarting from jokes about purity rings, Russell Brand’s stint on the MTV Video Music Awards appears to have been a success. The VMAs averaged 8.4 million total viewers and became cable’s No. 3 most-watched program of the week, behind speeches from John McCain and Sarah Palin at the Republican National Convention.
That was a huge improvement from the 7.1 million who tuned in for Britney Spears’ trainwreck performance at the 2007 VMA’s. Brand told UK’s “The Sun” that MTV execs were thrilled with the 20 percent bump, and claimed they have already …read more

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Finally, one channel found a way to beat NBC’s Olympic coverage, if only for one night, with the tween set.
According to Multichannel News, “Cheetah Girls: One World” drew more than 6.2 million viewers Friday night, directly against the prime-time Olympic coverage on NBC. Moreover, it actually built its audience 14 percent throughout the night,
The film, starring Adrienne Bailon, Kiely Williams and Sabrina Bryan, was the night’s No. 1 telecast overall among kids 6-11 (2.8 million) and Tweens 9-14 (2.4 million), according to Disney Channel officials.
“Cheetah Girls: One World” is now the second biggest film on TV this summer, right behind “Camp Rock”. And …read more

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