Media Scribbler

Today is the official first day of the season for the Big 3 nets. Finally!
NBC: Heroes — The third season opener begins with a special that reviews important plot points (so new folks won’t be completely confused, I assume) and a list of possible suspects in Nate’s shooting. On the show itself, they reveal who the shooter is while Hiro and Ando guard a family secret and Sylar visits Claire.
ABC: Dancing With the Stars — The new season begins and we will learn if Warren Sapp has the moves.
Boston Legal — This is the beginning of its final season. *sniff* …read more

2 Comments

Despite being the darling of Gawker and other gossip blogs last season, the CW’s “Gossip Girl” had never garnered huge ratings during its first season. But the CW worked a promotional campaign in past weeks that not only steamed up screens with sexy previews for the new season (set at a NYC prep school, natch) but also used negative publicity to trumpet the show as scandalous.
Both strategies proved to invite more criticism, because would the parents of the teens who mirror the kids at the fictitious NYC prep school be so thrilled to watch it with them? However, all publicity …read more

Comments Off

Generally, the one of the last things that a network wants is to end up fueling the ire of watchdog groups like the Parents Television Council. As soon as the form letter e-mails start pouring in, affiliates and censors start getting nervous and it all turns into an episode of “Studio 60 on the Sunset Strip“.
But the CW (a network geared toward a fairly young demographic) is making lots of lemonade out of the critics’ lemons. As Cynthia Littleton of Variety pointed out in her blog, the CW is now putting critical quotes about “Gossip Girl” in bold type on …read more

1 Comment