Media Scribbler

 
There was a big article in the Los Angeles Times today about how networks are sucking wind at the moment after 10 p.m. EST.
Sez the LAT:
Broadcasters have had trouble coaxing audiences back to all of their shows since the three-month writers strike ended last season, but nowhere have the troubles been more acute this fall than at 10 p.m., with disappointing ratings for such dramas as ABC’s “Dirty Sexy Money” and “Life on Mars,” CBS’ “Without a Trace” and NBC’s “Lipstick Jungle” and the new Christian Slater caper, “My Own Worst Enemy.”
I think it’s early to call “Life On Mars” …read more

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The big word that NBC has been putting out about “Heroes” in recent weeks is that the new season is so incredibly awesome that it will bring the viewers back who tuned out during its’ second season.
Well, if that’s the case, it’s going to probably take a few more weeks for it to happen. Although it’s not all bad news for the superhero drama, they were definitely overshadowed on their premiere night by another show’s debut.
“Dancing With the Stars” won the Monday night ratings with 21.12 million viewers from 8 p.m. to -10 p.m, according to early Nielsen results. The …read more

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Does the weakness of a network show’s summer reruns say anything about how the show may be losing some of their rabid fanbases?

There are a few shows that do great during summer repeats. CBS has to be thrilled at their two hours of comedy in their Tuesday night lineup: The Big Bang Theory (Viewers: #2, 5.55 million; A18-49: #2t, 1.7 rating/6 share), How I Met Your Mother (Viewers: #3, 5.29 million; A18-49: #3, 1.7/ 5), Two and a Half Men (Viewers: #1, 9.15 million; A18-49: #1, 2.9/ 8), The New Adventures of Old Christine (Viewers: #2, 7.46 million; A18-49: #2. …read more

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