Media Scribbler

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As people stay in more to watch TV because they aren’t going out as much as budget crunches hit the wallet, could Americans build a new, unconnected video network that replaces shows with podcasts or digital downloads and leaving traditional cable-based companies to maybe, possibly, lower rates?
A column in TVWeek.com seems to think so. Daisy Whitley said since she can now download shows on Netflix on her XBox 360, she can now live a cable-free life.
That would be a credit to NBC Entertainment’s unprecedented attempts to offer all their content for free on their own platform …read more

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In the weeks before Dragon*Con, there was a big buzz when cast members of “Heroes” were added to the guest list. Namely, Hayden Panettiere and James Kyson Lee. At the time of the posting, I joked on Twitter that I now knew where every man in the Southeast would be the day of Panettiere’s first panel.
However, the con came and went and VERY few people were talking about “Heroes” in the process. Yes, a James Marsters fan asked him when he’d be joining that cast (because he’s been in every other science fiction fandom imaginable, and it means something when …read more

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Not sure on the number in the headline, but I know it’s pretty high up, when you think of the Brit Mod invasion, and the Brit reality-show craze where the face of network TV changed drastically, or even just the fact that my dear mama on her rural Deep-South farm not only knows who Amy Winehouse is, but she worries about her. As much as Americans love to say we’re the best at everything, we do seem to appropriate a lot from the country that some of our ancestors fought to be free from.
It’s very interesting to see from Variety …read more

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The WGA strike has impacted the financial outcome for television networks. MediaWeek report on a recent analysis of ad sales by media agency TargetCast tcm. Ad sales were down across the board for all the major television networks. The average ad unit for the Big Four was down 12% versus the same time last year.
The average unit cost for a prime-time ad spot on NBC was $77, 893, down 24.7% from the same time last year. CBS: $112, 641, down 11.9%. ABC: $122,509, down 9.5%. Fox: $237,237, down 9.2%.
Gary Carr, senior vp, director of broadcast services for TargetCast, thinks …read more

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